Brand assets, press releases, and media resources for the world's first luxury fashion house dedicated to humanoid robots.
MaisonRoboto pioneers the art of fashion for humanoid robots, combining Parisian couture traditions with advanced engineering expertise to create bespoke garments that are both beautiful and functional. We specialize in custom clothes for Tesla Optimus, couture for Xpeng Iron, and luxury fashion for all major humanoid robot platforms.
MaisonRoboto was born from a singular observation: as humanoid robots transition from laboratory prototypes to fixtures of daily life, their visual identity has been an afterthought. Industrial plastics and exposed servos may communicate engineering prowess, but they fail to convey the sophistication, warmth, or brand values of the organizations deploying them. We saw an opportunity not merely to dress machines, but to define how the world perceives the new generation of embodied intelligence.
Our founder assembled a team that had never before existed under one roof: master tailors from the ateliers of Paris, textile engineers from aerospace and performance sportswear, and robotics specialists who understood the mechanical realities of actuated limbs, thermal management, and sensor arrays. Together, they developed an entirely new discipline: robotic couture. Every technique, every material, every pattern is purpose-built for the demands of machines that move, sense, and interact with the world.
Today, MaisonRoboto operates from a dedicated atelier in Paris with client service presences in Abu Dhabi, Los Angeles, and Singapore. We serve discerning private owners, multinational corporations, hospitality groups, and cultural institutions. Our garments have been seen on stages, in boardrooms, in luxury hotels, and in private residences across six continents. Each piece carries the same conviction that launched the house: humanoid robots deserve not just function, but beauty.
Paris, France -- MaisonRoboto today announced the opening of its dedicated atelier in Paris, marking the birth of the world's first luxury fashion house exclusively focused on humanoid robots. The house will offer bespoke couture, ready-to-commission collections, and fleet programs for all major humanoid platforms, including Tesla Optimus, Xpeng Iron, Boston Dynamics Atlas, Figure 03, and 1X NEO. Founded by a team of Parisian couturiers and robotics engineers, MaisonRoboto brings haute couture craftsmanship to the emerging class of humanoid machines entering homes, offices, and public spaces worldwide.
Paris, France -- MaisonRoboto has been invited to present at Paris Fashion Week as part of the Federation de la Haute Couture's innovation program. The presentation, scheduled for June 2026, will feature humanoid robots walking the runway in fully bespoke garments, marking the first time autonomous machines have been presented alongside human models at a major fashion week. The collection will showcase six looks spanning corporate, hospitality, domestic, and evening contexts, demonstrating the breadth of robotic couture as a new fashion discipline.
Paris, France -- MaisonRoboto today unveiled Executive Protocol, its inaugural collection designed for humanoid robots operating in corporate and professional environments. The collection features tailored suiting, structured outerwear, and refined accessories engineered for boardroom interactions, client-facing roles, and executive support functions. Each piece is available as a bespoke commission or as a modified design for fleet deployments, with patterns optimized for Tesla Optimus, Xpeng Iron, and Figure 03 platforms. Executive Protocol exemplifies the house's philosophy that robots representing premium organizations should project the same quality and refinement expected of human professionals.
MaisonRoboto has done something remarkable: they have created an entirely new category of fashion. Their garments do not merely cover robots; they transform them into objects of desire. This is couture for a world that is only just beginning to understand what it needs.Vogue Business
The engineering behind each MaisonRoboto garment is as impressive as the aesthetics. Sensor-transparent fabrics, heat-dissipating linings, articulated seaming that accommodates forty-plus degrees of freedom -- this is where fashion meets deep tech, and the results are extraordinary.Wired Magazine
We are witnessing the birth of an industry. Just as the automobile created automotive design and the smartphone created accessory ecosystems, humanoid robots are creating robotic fashion. MaisonRoboto is the first house to take this seriously, and their Parisian craftsmanship sets a standard that will be difficult to match.Financial Times, How To Spend It
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press@maisonroboto.comWe respond to all media inquiries within 24 hours. High-resolution images and executive interviews available upon request.